In April of 2020, the Desai Foundation launched an initiative to help create and distribute hand-sewn face masks in rural India, while simultaneously providing safe & sustainable employment to hundreds of women who found themselves out of work due to the health crisis.
As Marketing & Design Director of a small team, my role was to to develop a name, concept, visual direction and marketing campaign to promote and fundraise for the initiative.
Below is a sample of just some of the campaign materials created for web and social media usage.

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